- Developed and presented a data-driven, comprehensive marketing strategy for Starbucks to address market erosion and revitalize brand equity.
- Conducted situational analysis identifying key challenges:
- Utilized demographic segmentation to define primary target market: millennials and Gen X (18-45 years).
- Executed SWOT analysis to map Starbucks' competitive positioning and identify strategic opportunities.
- Established SMART marketing objectives :
1. Reinforce brand differentiation through experiential marketing
2. Optimize customer lifetime value via enhanced loyalty program
3. Expand product portfolio with health-conscious meal options
4. Amplify brand touchpoints through localized partnerships and content marketing
- Conceptualized "Always With You" integrated marketing campaign, featuring the "#SpareAThought" CSR initiative to drive brand affinity and customer retention.
- Crafted a compelling value proposition centered on personalized rewards, product innovation, and elevated customer experience to strengthen brand positioning.
- Designed a holistic marketing mix strategy:
1. Product: Introduced meal combos and expanded food offerings
2. Price: Implemented value-based pricing for new product lines
3. Promotion: Leveraged omnichannel marketing and influencer partnerships
4. Place: Identified key markets for new product rollout and experience enhancement
- Developed a phased implementation roadmap with KPIs for continuous performance evaluation and optimization.
- Incorporated financial modeling and ROI projections to validate marketing investment and forecast revenue impact.