Retail · Customer Analytics

Outdoor Apparel — Customer Analytics Dashboard

Semantic modeling · unified data · C-suite ROAS

Architected the information strategy and semantic modeling for a Retail Commerce Accelerator, unifying sales and marketing metadata into a scalable model to optimize customer engagement. Designed conceptual data architectures and evaluated build vs. buy CDP components to deliver a turnkey Performance Hub for executive decision making.

Semantic ModelingCDPROASC-suite Analytics
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