Walkthrough
Arc'teryx Equipment · North America Performance Hub Dashboard
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Architected the information strategy and semantic modeling for a Retail Commerce Accelerator, unifying sales and marketing metadata into a scalable model to optimize customer engagement. Designed conceptual data architectures and evaluated build vs. buy CDP components to deliver a turnkey Performance Hub for executive decision making.
Ask me about the data model, the tradeoffs, or what broke along the way. That is usually the interesting part.