A selection of product, brand, and strategy work produced during graduate study and
earlier consulting coursework. Kept here as supporting context rather than current client delivery.
Designed a unified data model for a high-volume enrollment portal, resolving financial
reconciliation gaps by aligning disparate payment and inventory metadata. Built an Enrollment Command
Center to visualize capacity vs. demand for real-time revenue forecasting.
Designed an innovative loyalty program for a vacation rental marketplace featuring
points-based and subscription tiers, strategic partnerships, and 24/7 support to drive retention and repeat
business.
Future of Organic Grocery — Whole Foods Feature Relaunch
Whole Foods Market mobile app feature relaunch including AI-powered search, loyalty
rewards, and sourcing transparency with a "Sourced for Good" seal in the agentic-AI era.
Conceptualized an AI + Emotional Intelligence fitness platform using physical and speech
data for personalized recommendations. B2B and B2C go-to-market via tiered subscription plans targeting
wearable manufacturers and health brands.
Two-sided AI fashion platform connecting users with personalized outfit suggestions.
Projected 2.4M users and $4.5M profit by Year 7, with social sharing and AI-driven wardrobe features.
Additive Manufacturing — Gas Flow Measurement Solution
Market analysis, SWOT, pricing strategy, and business model design (outright sell,
subscription, freemium) for a novel gas flow measurement solution targeting additive manufacturing.
B2BMarket SizingGTM Strategy
Additive Manufacturing — Gas Flow Measurement Solution
Comprehensive review and strategic analysis of Apple Inc.'s supply chain management
covering risk assessment, supplier relationships, and global optimization recommendations.