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Appendix

Case Studies & Coursework

A selection of product, brand, and strategy work produced during graduate study and earlier consulting coursework. Kept here as supporting context rather than current client delivery.

01
Product Management · EdTech · Revenue Operations
Higher Education Online Portal, Revenue Operations & Enrollment Intelligence
Designed a unified data model for a high-volume enrollment portal, resolving financial reconciliation gaps by aligning disparate payment and inventory metadata. Built an Enrollment Command Center to visualize capacity vs. demand for real-time revenue forecasting.
Revenue OperationsEnrollment AnalyticsData ModelingEdTech
Higher Education Online Portal, Revenue Operations & Enrollment Intelligence
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02
Product Management · Hospitality
Stay & Sleep, Loyalty Rewards Program
Designed an innovative loyalty program for a vacation rental marketplace featuring points-based and subscription tiers, strategic partnerships, and 24/7 support to drive retention and repeat business.
Loyalty ProgramHospitalityProduct Strategy
Stay & Sleep, Loyalty Rewards Program
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03
Product Management · Retail
Future of Organic Grocery, Whole Foods Feature Relaunch
Whole Foods Market mobile app feature relaunch including AI-powered search, loyalty rewards, and sourcing transparency with a "Sourced for Good" seal in the agentic-AI era.
Whole FoodsAI SearchFeature Relaunch
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04
Product Management · AI · Fitness
Sixth Sense, AI Fitness Recommendation Platform
Conceptualized an AI + Emotional Intelligence fitness platform using physical and speech data for personalized recommendations. B2B and B2C go-to-market via tiered subscription plans targeting wearable manufacturers and health brands.
Emotional AINew ProductB2B + B2C
Sixth Sense, AI Fitness Recommendation Platform
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05
Product Management · AI · Fashion
Style Smart, AI Fashion Recommendation App
Two-sided AI fashion platform connecting users with personalized outfit suggestions. Projected 2.4M users and $4.5M profit by Year 7, with social sharing and AI-driven wardrobe features.
AI FashionTwo-sided PlatformFinancial Model
Style Smart, AI Fashion Recommendation App
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06
Consulting · Brand Strategy
Starbucks Reserve, Brand Audit
Two-phase audit: 85-respondent survey, ZMET analysis with 10 participants, Brand Concept Map, competitive POP/POD analysis, brand architecture evaluation, and dilution risk mitigation.
ZMETBrand EquityMarket Research
Starbucks Reserve, Brand Audit
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07
Consulting · B2B · Industrial Manufacturing
Additive Manufacturing, Gas Flow Measurement Solution
Market analysis, SWOT, pricing strategy, and business model design (outright sell, subscription, freemium) for a novel gas flow measurement solution targeting additive manufacturing.
B2BMarket SizingGTM Strategy
Additive Manufacturing, Gas Flow Measurement Solution
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08
Consulting · Supply Chain Strategy
Apple Inc., Supply Chain Strategy Review
Comprehensive review and strategic analysis of Apple Inc.'s supply chain management covering risk assessment, supplier relationships, and global optimization recommendations.
Supply ChainApple Inc.Strategic Analysis
Apple Inc., Supply Chain Strategy Review
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