About Work Certifications Industries Experience Clients Writing Contact
← Back to portfolio

Appendix — Case Studies

Case Studies & Coursework

A selection of product, brand, and strategy work produced during graduate study and earlier consulting coursework. Kept here as supporting context rather than current client delivery.

01
Product Management · EdTech · Revenue Operations
Higher Education Online Portal — Revenue Operations & Enrollment Intelligence
Designed a unified data model for a high-volume enrollment portal, resolving financial reconciliation gaps by aligning disparate payment and inventory metadata. Built an Enrollment Command Center to visualize capacity vs. demand for real-time revenue forecasting.
Revenue OperationsEnrollment AnalyticsData ModelingEdTech
Higher Education Online Portal — Revenue Operations & Enrollment Intelligence
Page 1 of — Open PDF →
Loading PDF…
02
Product Management · Hospitality
Stay & Sleep — Loyalty Rewards Program
Designed an innovative loyalty program for a vacation rental marketplace featuring points-based and subscription tiers, strategic partnerships, and 24/7 support to drive retention and repeat business.
Loyalty ProgramHospitalityProduct Strategy
Stay & Sleep — Loyalty Rewards Program
Page 1 of — Open PDF →
Loading PDF…
03
Product Management · Retail
Future of Organic Grocery — Whole Foods Feature Relaunch
Whole Foods Market mobile app feature relaunch including AI-powered search, loyalty rewards, and sourcing transparency with a "Sourced for Good" seal in the agentic-AI era.
Whole FoodsAI SearchFeature Relaunch
View Deliverable →
04
Product Management · AI · Fitness
Sixth Sense — AI Fitness Recommendation Platform
Conceptualized an AI + Emotional Intelligence fitness platform using physical and speech data for personalized recommendations. B2B and B2C go-to-market via tiered subscription plans targeting wearable manufacturers and health brands.
Emotional AINew ProductB2B + B2C
Sixth Sense — AI Fitness Recommendation Platform
Page 1 of — Open PDF →
Loading PDF…
05
Product Management · AI · Fashion
Style Smart — AI Fashion Recommendation App
Two-sided AI fashion platform connecting users with personalized outfit suggestions. Projected 2.4M users and $4.5M profit by Year 7, with social sharing and AI-driven wardrobe features.
AI FashionTwo-sided PlatformFinancial Model
Style Smart — AI Fashion Recommendation App
Page 1 of — Open PDF →
Loading PDF…
06
Consulting · Brand Strategy
Starbucks Reserve — Brand Audit
Two-phase audit: 85-respondent survey, ZMET analysis with 10 participants, Brand Concept Map, competitive POP/POD analysis, brand architecture evaluation, and dilution risk mitigation.
ZMETBrand EquityMarket Research
Starbucks Reserve — Brand Audit
Page 1 of — Open PDF →
Loading PDF…
07
Consulting · B2B · Industrial Manufacturing
Additive Manufacturing — Gas Flow Measurement Solution
Market analysis, SWOT, pricing strategy, and business model design (outright sell, subscription, freemium) for a novel gas flow measurement solution targeting additive manufacturing.
B2BMarket SizingGTM Strategy
Additive Manufacturing — Gas Flow Measurement Solution
Page 1 of — Open PDF →
Loading PDF…
08
Consulting · Supply Chain Strategy
Apple Inc. — Supply Chain Strategy Review
Comprehensive review and strategic analysis of Apple Inc.'s supply chain management covering risk assessment, supplier relationships, and global optimization recommendations.
Supply ChainApple Inc.Strategic Analysis
Apple Inc. — Supply Chain Strategy Review
Page 1 of — Open PDF →
Loading PDF…